Marketing Executive

London (Central), London (Greater)
24 Jan 2017
26 Jan 2017
Job Type

Marketing Executive

Nickelodeon UK is the number 1 commercial kids' TV network in the UK. Launched in 1993, it comprises of dedicated award-winning entertainment channels for kids aged 2-12, including Nickelodeon, Nick Toons, and the EA British Academy Children's Awards channel of the year for 2009, Nick Jr.

The Nickelodeon channels are available in over 11 million cable & satellite homes. The company has built a diverse business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the UK and around the world, plus consumer products, online, recreation and feature films.

Nickelodeon UK is a joint venture between MTV Networks and BSkyB



Nickelodeon gives the ‘License’ to a wide range of companies (‘Licensees’), who manufacture products on our behalf, and pay us a ‘royalty’ – a % amount for each item sold.


The Consumer Products team is responsible for the Licensing process:- from signing Licensees to make the products;  informing retailers about the strength of our properties; liaising with the Nick UK channel teams to ensure that product launches are aligned to the TV shows being on air; and securing space and implementing retail marketing activity in-stores.

Products categories span: Toys, Books, Home, DVD, Apparel, Accessories, Footwear, Video Games, etc.


Job Description:

Brand Management

  • Ownership of brand marketing decks:-

  • Update at 3 key points annually:- Toy Fairs (Jan), Las Vegas Licensing Show(May), Brand Licensing Europe (Oct)

  • Liaison with Programming team for continual understanding of series/episode scheduling

  • Liaison with Research team on relevant and digestible ratings information

  • Manage the Magazine advertising schedule (across 3x magazines)

  • Manage the social media schedule and communicate to the Channel marketing team

  • Support CP Marketing Director in developing UK brand strategy, keeping abreast of all insights needed to shape the strategy:- retail insights, consumer insights, other available research (UK Brand Survey, License tracker, etc.)

  • Oversee the monthly licensee/retail newsletter distribution (developed by UK intern)


Retail Marketing

  • Assist in the development of a retail marketing calendar, with key activity for key accounts:-

  • Asda, Tesco, Argos, TRU, The Entertainer, Smyths, Sainsbury’s and Amazon (and any other tactical campaigns)

  • Working alongside the retail team, manage the implementation and execution of retail marketing activity for all accounts

  • Work with Nick UK channel marketing team to secure on-air/online exposure for retailers

  • To brief, co-ordinate and manage the development and approvals of creative for retail campaigns across printed materials, TV and digital communications, i.e.:

  • Point of sale, Online shops, TV adverts, Magazine adverts, Social media posts, Micro Sites, Competitions, Character events, DVD/publishing stings

  • Work with retail manager to produce case studies for each campaign, providing a review of the marketing activity, and the marketing spend, to determine the ROI value



  • Manage the UK Consumer Products Marketing budget spreadsheet

  • Determine, with UK CP Marketing Director, the allocation of budget across the year

  • Raise all POs associated with cost centre

  • Manage monthly check in with finance team

  • Manage any recharges out to licensees for contributions to cross category activity


Trade advertising

  • Co-ordinate annual trade advertising plan

  • Liaise with key Trade Publications/websites to define the trade advertising plan, and continue to identify innovative approaches to trade press

  • Liaise with Nick UK comms director to understand editorial coverage across key trade channels

  • Brief ad design into International CP creative team, following the trade ad creative direction


Product requests

  • Oversee all prizing requirements, i.e. retail competitions, online competitions (managed by UK intern)

  • Manage Nick UK product demands, i.e. Nick Christmas Party (managed by UK intern)

  • Evaluate need to supply products for adhoc retail activity (e.g. conferences, etc.), and manage UK intern to activate where necessary



  • Manage Consumer Product Retail/licensing events with SRM ensuring all relevant assets are produced in time for the event

  • Oversee invitee list for key events

  • Manage the development of presentation materials for events

  • Brief any requirements for creative /audiovisual elements needed for presentations

  • Manage any product set ups required at events

  • Manage venue bookings and ongoing logistics with venue contacts


Ideal Candidate

Experience/Key Skills:

The ideal candidate for this role would be an enthusiastic individual with a ‘can do attitude’ & have:

  • Experience in working in a fast paced and high pressure environment

  • Strong time-management & organizational skills

  • Creative thinker

  • Strong stakeholder management skills – across internal and external teams

  • Confident self-starter, tenacious and persistent

  • Ability to work in a highly matrixed organization

  • A hunger to identify new innovations in marketing, especially via new technology and digital channels

  • Experience/exposure of the Licensing/retail sectors

  • Ability to work with Microsoft Office including but not limited to Photoshop, Outlook, Powerpoint and Excel

  • Knowledge of iOS is useful