Nickelodeon UK is the number 1 commercial kids' TV network in the UK. Launched in 1993, it comprises of dedicated award-winning entertainment channels for kids aged 2-12, including Nickelodeon, Nick Toons, and the EA British Academy Children's Awards channel of the year for 2009, Nick Jr.
The Nickelodeon channels are available in over 11 million cable & satellite homes. The company has built a diverse business by putting kids first in everything it does and includes critically acclaimed and hugely popular television programming and production in the UK and around the world, plus consumer products, online, recreation and feature films.
About the role
The marketing team at Nickelodeon is creative, digitally savvy, forward thinking, innovative and most importantly dedicated to engaging with kids in the most fun and playful way possible. No day is the same in marketing at Nick, kids come first and our success is driven by our audience focused philosophy, campaigns and initiatives.
The Brand Manager is a champion of our brand and audience, a kid-expert who is committed to consistently understanding our audiences; their relationships, aspirations concerns, interests and media habits.
This role is instrumental in all channel relationships, an essential conduit connecting all internal departments and key external stakeholders such as affiliates and commercial partners either through supporting the Head of Marketing or through projects they lead themselves. They need to be a strong team player, always supporting other members of the team and championing collaborative and supportive working.
This is an exciting and challenging role full of opportunity that requires leadership, creativity, self-motivation, project management, strong media and campaign planning knowledge and attention-to-detail.
What will you be doing
Plan and execute brand and tactical marketing campaigns and activity
Connect with the wider Nickelodeon and VIMN divisions in the delivery of projects and developing relationships with external stakeholders such as agencies, media owners and affiliates
Drive media strategy for each channel brand with agency to achieve benchmarks
Passion for creative, forward thinking ideas in the digital space – especially around youth and kids
Develop and use all possible routes to market to reach our audience and make an impact – affiliates, partners and media relationships
Work across all Nickelodeon brands and products
Management of multiple projects and stakeholders at any one time
Strategically minded: Use audience insight and ratings analysis to develop activity that targets, engages and drives results, managing budgets and agencies
Management,and reporting of budgets
Manage 2 marketing executives and assistant
Close working relationship with social media marketing manager
What skills and experience will you have
Experience working directly with media agencies
Excellent multi-taksing skills, experience working on multiple campaigns at one time
Experience delivering full 360 campaigns across TV, Digital and Social
Excellent communication skills
Ability to build and maintain effective relationships with external and internal stakeholders
Strong presenting experience
Strong understanding of social media platforms
Would be great if you have
Previous experience withing the media and entertainment industry
Youth or kids marketing experience