Brand Manager, MTV and CC
Job Title: Brand Manager, MTV and CC
Senior Brand Managers, MTV and CC
The MTV and Comedy Central Marketing teams aim to be the best in the industry and are committed to delivering innovative communications strategies that leverage the power of the whole company through integrated 360 campaigns spanning all business levels and marketing channels. All members of the marketing department are expected to develop a broad understanding of the business as a whole and actively seek to collaborate to mutual advantage wherever possible.
The ideal candidate:
The Brand Manager will work with the Senior Brand Managers to develop ambitious innovative and effective 360 marketing campaigns that drive ratings, brand awareness and commercial success. The candidate will have a proven track record of playing a major role in planning and implementing 360 marketing campaigns to deadline and to budget. He/she will have specific responsibility within 360 campaigns to work with external agencies and internal departments to oversee the production and delivery of all off-channel marketing materials e.g. poster and press artwork, off-air TV and digital assets. The candidate will also lead the strategy and development of some marketing projects in his/her own right, as defined by Senior Brand Managers.
As part of an overall knowledge of all aspects of 360 marketing, the candidate will have a deep understanding and experience of delivering successful social & digital marketing campaigns. Working alongside the Brand Executives as our social media experts, the candidate will feed in specialist insight on the latest developments in social media to our 360 marketing plans. This will include recommending the best social platforms to use for our campaigns, and the best creative content to use on them to engage a 16-34 audience.
He/she will have a deep knowledge of how our marketing should reach and appeal to a 16-34 audience, a youth-expert who is committed to consistently understanding our audience’s media and online habits, as well as insights into their relationships, aspirations, concerns, relationships and interests.
He/she will lead regular communication with our affiliates, focusing on gaining marketing support from Sky, Virgin Media, BT and other partners, and work with Brand Executive to deliver assets to them. The candidate will have proven track record in working with and managing brand, media and distribution partners or clients.
The Brand Manager will mentor and manage the Brand Exec and Intern, working with Senior Brand Managers to prioritise projects and best utilise the team’s time.
360 marketing campaign delivery:
Work with Senior Brand Managers to develop strategic integrated marketing proposals, with specific responsibility for social media and wider digital ideas. Recommend the right social and online platforms, formats and creative.
Work with Senior Brand Managers to implement and deliver all 360 marketing campaigns, with specific responsibility for social and digital assets, working with Brand Executive and Digital team.
Work with Creative and Production and Media Planning teams to ensure all assets for marketing campaigns are produced in the correct format, and successfully delivered to external media owners.
Review and approve assets created by third parties for marketing campaigns, e.g. digital display, social formats.
Work with Senior Brand Manager to implement any changes to marketing assets required during campaigns (e.g. additional asset supply, additional budget, copy changes). Problem solve - acting decisively if changes need to be made.
Take lead on specific marketing and wider brand projects, as defined by Senior Brand Managers, with the ability to pick up and deliver priority projects where needed.
Lead Event Media Partnerships including MTV Malta and EMAs.
Partnerships & relationship building:
Lead day-to-day relationship with affiliates and work with Brand Executive to supply them with upcoming show information, marketing assets. Review affiliate use of brand assets.
Build close working relationship with external agencies, attending all agency meetings with Senior Brand Manager.
Work with Senior Brand Managers to collaborate closely with internal stakeholders for both brands as part of 360 marketing campaigns, e.g. Media Planning, Creative, Digital, Programming,
Support the Senior Brand Managers to develop partnership proposals for third party media and brands.
Budgets & legal:
Accountability for individual project budgets.
Oversee the Brand Executive in tracking the allocation of budget and monitoring suppliers. Raising POs and arranging supplier payments where needed.
Support the Senior Brand Managers with the overall tracking of costs against FY budget, and the prioritisation of projects within it.
Create a strong working relationship with both finance and legal ensuring all relevant documentation and information is in place in accordance with best business practises
Work with Senior Brand Managers to develop campaign sell-in presentations for senior management, including 360 plans.
Work with Senior Brand Managers, media agency and internal departments to develop post-campaign analysis and reporting on projects.
Manage Brand Exec and assist Brand Exec’s management of Intern, including clear delegation of appropriate tasks, managing the prioritisation of projects and regular reviews.
Strategy & briefing:
Work with Senior Brand Managers and Brand Exec to develop creative briefs for all major off-air (and primarily for CC, on-air projects).
Work with Creative team to ensure delivered creative ideas and assets are on brief (NB: not directly reviewing work, this is done by Creative Director).
Attend makelist and other planning meetings to confirm which projects require briefs, and to deliver them to required deadlines.
Social and digital asset development:
Work with Brand Exec and Digital team to develop digital and social assets for paid and owned show campaigns, e.g. show clips, formatted stills, gifs, and support for always on social where needed.
Work with Brand Exec and Digital team to produce online content plans for 360 show campaigns, to include all paid marketing, owned social activity and third party activity (e.g. social posts from talent). Ensure synergy between all online activity for show campaigns.
Lead supply of online assets for to media agency, directly to media owners and third parties (e.g. talent), including clips, links and social copy.
Working with Influencers
Work with Senior Brand Managers, Brand Exec, Digital and PR team to include influencer activity in marketing campaigns where required.
Recommend the right influencers to approach for marketing campaigns.
Manage delivery of assets and joint content plans with influencers and show talent.
Work with Senior Brand Managers, events and PR team to support experiential activity within 360 marketing campaigns.
Support Cc team with managing live stand-up events.
Main role competencies
- Social and digital expertise - significant knowledge of social media advertising and wider use, including Snapchat, Instagram, Facebook and Twitter. Ongoing knowledge of the latest formats, changes and new products.
- Experience or knowledge of youth brand/media marketing as well as a keen interest in comedy and entertainment
- Creativity – the ability to come up with interesting ideas that adhere to the CC brand values.
- Experience in assisting the development and delivery of marketing campaigns, especially social and digital campaigns.
- Experience of managing suppliers, budgets, external agencies and third parties.
- Ability to effectively manage multiple projects simultaneously and prioritise (particularly important working across two brands).
- Perform under pressure and pay close attention to detail.
- Good communicator, excellent presentation skills, takes the initiative and is hard working with a positive attitude
- Presentation skills – PowerPoint mandatory, other software (i.e. Prezi) desirable Experience managing a direct report.