Manager, Global Consumer Insights

London (Central), London (Greater)
05 Sep 2017
13 Oct 2017
Job Type

JOB TITLE: Manager, Global Consumer Insights


The Manager, Global Consumer Insights will be responsible for leading certain projects and supporting others as part of the overall Global Consumer Insights team. This role’s primary responsibility will be to bring the audience to life for Viacom through existing and new research in collaboration with the rest of the Global Consumer Insights team.

In addition to strong analytical and interpersonal skills, this role requires someone who knows how to interpret data and consumer research and has experience in managing primary consumer insights projects as part of a team. They must demonstrate the ability to see patterns and connect insights among consumers. A candidate with a passion for media and international is preferred. The role will be based in London.


Responsibilities include, but are not limited to:

  • Work closely with the Senior Director in managing global insights projects through primary research as well as further exploration and analysis of secondary data. Subjects will include multi-platform and technology developments and usage as well as general audience insight areas and content testing
  • Manage RFP process and administrative tasks for primary research projects
  • Conduct delegated primary and secondary research projects in-house or through external vendors; engage, direct and supervise vendors where relevant; infuse Viacom perspective into projects; ensure outcomes are insightful and deliver on business needs; shape outputs to ‘bring the audience to life’ and champion the wide communication of results throughout the organization
  • Work with the Senior Director and NY-based team to support the overall business in insights projects as the expertise center through best practice and thought leadership; where required, act as project manager for additional primary projects when called upon
  • As part of the insights team, contribute to the maintenance and expansion of insights tools and systems for usage of the wider business


Job skills:

  • The ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment
  • Positive attitude, strong interpersonal skills and ability to form strong professional and working relationships
  • Experience in managing research projects with a high quality of insights being delivered
  • A high level of accuracy, and attention to detail is essential
  • Strong analytic and critical thinking skills as well as a sense of curiosity
  • Fluency in English, with excellent written and verbal communication skills; Able to write concisely and compellingly
  • Strong PC and PowerPoint skills a must
  • The ability to be diplomatic with a high level of cultural sensitivity


    3+ years in media research, preferably at a media owner (TV/digital)
    Working knowledge of primary research approaches
    Experienced with working in an international environment


    Bachelor’s degree

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