Director of Programmatic Sales Partnerships

  • Job Reference: 104275041-2
  • Date Posted: 30 August 2019
  • Recruiter: SendtoNews
  • Location: Walton, New York
  • Salary: On Application
  • Sector: Broadcasting, Distribution & Acquisition, Sales, Marketing & PR
  • Job Type: Permanent

Job Description

In 2018, SendtoNews was named the 17th fastest growing tech company in North America, recorded the largest increase in unique viewers in digital sports and saw over 3.7 billion video views. We are responsible for delivering premium brand safe content from over 75 sporting leagues and organizations like MLB, the NBA and the NFL and whitelist of 1600+ trusted publishers including USA Today, the LA Times and the Chicago Tribune to our advertising partners. When combined with our expanding beyond sports offering, we expect to average 1 billion video views per month in 2020.We help the biggest names in digital advertising deliver their message to the SendtoNews audience. Organizations like Fox Sports, SpotX, CBS, Google and OpenX rely on SendtoNews to ensure that each impression is delivered and every KPI is fulfilled to an audience of over 30 million unique viewers per month. Not only that, we have been named named a Google Channel Partner.What does a career at STN mean for you? You will be at the cutting edge of digital video, monetization and publishing so there is a steep learning curve, but those who adapt grow into roles far beyond where they start. We are expanding rapidly and need team members who welcome a challenge and are happy to win as a team.If you can bring grit, dedication, curiosity, and excitement to our team, we want to hear from you.
POSITION RESPONSIBILITIESLead sales effort within their category - managing a group of programmatic partners to maximize programmatic direct revenue.Source and create new data and programmatic client partners via Brands, Agency Holding Cos, Advertising Agencies, Agency Trading Desks, DSPs and Ad Network Partners.Prospect to ensure a robust pipeline of new programmatic media opportunities and convert them into key accounts.Ensure CRM tools are properly used and managed in order to deliver proper reporting and intelligence to SendtoNews management - deliver pipeline intelligence to distribution team.Prioritize effort and time to opportunities with best potential ROIWork closely with the CRO, VP of Revenue Operations, VP of Sales Partnerships and Marketing team to produce and deliver best in class material to support the sales effortWork closely with the Distribution and Revenue Operations team to provide guidance on platform needs.Gather and share market intelligence with all relevant SendtoNews team membersConduct periodic evaluation of programmatic strategies; identify new opportunities, and present recommendations for growth (i.e. new technologies, improved optimization, ad placement audits, etc.)
SKILLSDetailed knowledge of Programmatic Advertising Space (Demand and Supply Side), with video experience preferredPrior knowledge of Salesforce or another CRM toolGreat energy and sense of urgencyFocus on resultsStrategic thinkerGreat relationship builder/ personableExperience working with Google Ad Manager (formerly DFP) a plus, as well as other programmatic platforms including SpotX, OpenX, Index Exchange, and Rubicon ProjectAbility to convert audience and related data into insights and insights into products, packages, and ultimately opportunities for STNPolitely persistentProven ability to work in a team as well as independentlyExcellent Microsoft office skills, especially Excel and PowerPointCapable to work remotely and travel to markets and partners when required
EXPERIENCE3-10 years experience in a related field (Digital media sales/advertising, Programmatic Advertising, Broadcast media)Experience account managing third party sales partnersUnderstanding of programmatic sales segments - programmatic guaranteed, preferred deals, and private auctionsProven results of exceeding sales quotasCollege or University degree